Year
2024
Client
Nykaa
Category
Men Skincare
Product Duration
3 - 4 Weeks
Recent studies indicate a rising interest in skincare and makeup among Indian men, driven by evolving gender norms, increased social media influence, and a growing awareness of self-care. According to a 2023 Mintel report, 42% of Indian men aged 18–34 have used skincare products in the past six months, and over 18% have experimented with some form of cosmetic enhancement. The global male grooming market is projected to reach $115 billion by 2028, with India emerging as a key growth market. Despite this surge, the industry lacks inclusive, India-specific products that address local skin tones, climate conditions, and cultural sensitivities. This project bridges that gap by offering customized, high-quality solutions while celebrating diversity and self-expression in the beauty space.
Bold, inclusive, and modern—our design blends minimalism with masculinity. Earthy tones, clean typography, and sleek packaging reflect confidence, cultural relevance, and a fresh take on Indian male beauty.
The branding development focuses on bold minimalism, cultural authenticity, and inclusivity—combining earthy palettes, sleek design, and empowering messaging to redefine skincare and makeup for the modern Indian man.
The concept centers on breaking gender norms by creating an inclusive skincare and makeup brand for Indian men—celebrating self-expression, confidence, and individuality through culturally rooted, high-performance products.
