Year
2025
Client
Mamie Yova
Category
Rebranding
Product Duration
2 Weeks
Insights reveal growing interest in healthy, premium yogurts among young adults. Gen Z and Millennials seek products with authenticity, visual appeal, and emotional stories. AR tech, nostalgia, and personalization rank high—making Mamie Yova’s Caregiver-Creator blend perfect for standing out.
The new packaging uses bold visuals, AR elements, and a legible handwritten logo font. It spotlights vibrant flavors with playful illustrations, nostalgic cues, and strong shelf presence. The “100% Natural” badge and tagline enhance trust, energy, and product visibility.
The rebranding journey shifted from vintage-heavy styling to modern charm with updated fonts, AR features, and storytelling visuals. The refreshed design supports lower-shelf visibility, enhances recognition, and builds buzz around Mamie Yova as the cool, feel-good yogurt choice.
Mamie Yova’s concept merges nurturing nostalgia with modern creative flair. Inspired by the Caregiver and Creator archetypes, the brand offers a delightful yogurt experience with customizable packaging, a heartwarming backstory, and flavors that celebrate global favorites and youthful curiosity.
