Year
2024
Client
ITC Limited
Category
Branding & Packaging
Product Duration
2 weeks
Research shows kids respond well to vibrant visuals, interactive packaging, and relatable mascots. Parents value safe, appealing designs. The Indian flavored milk market is growing, with chocolate and vanilla as favorites—making Slurpy a perfect, affordable, child-focused offering with high emotional recall.
Slurpy’s design features bright colors, playful illustrations, and New Sun Playful font for clear, kid-friendly appeal. Packaging includes games and cute mascots—Vinny the Persian Cat and Bobby the Grizzly Bear—bringing a fun, interactive, and visually engaging experience to every sip.
The branding evolved from bold animals to friendly mascots—Vinny, the Persian Cat, and Bobby, the Grizzly Bear—to better connect with kids. Tetrapak packaging was refined to include mini-games and storytelling elements that spark curiosity and enhance the Slurpy drinking experience.
Slurpy transforms milkshakes into joyful experiences with lovable mascots and interactive packaging. Vinny and Bobby reflect the creamy vanilla and chocolate flavors, creating emotional connections with kids while catering to parents who seek engaging, health-conscious, and visually pleasing beverage options.
