Year
2024
Client
Self/ Entrepreneurship
Category
Luxury Fashion Branding
Product Duration
6 Weeks
India’s luxury sector is booming, driven by a growing affluent class valuing exclusivity, ethical craftsmanship, and cultural fusion. Haus of Como taps into this with Indo-Italian artistry, inclusive design, and immersive experiences, addressing demands for gender-neutral, emotionally resonant luxury fashion.
Mirage 2024 celebrates tactile storytelling with hand-embroidered details, bamboo silk, jacquard, and Indo-Italian materials. The flipped logo embodies cultural fusion, while fluid silhouettes, heritage motifs, and sensorial fabrics create an inclusive, memorable experience rooted in both nostalgia and innovation.
Haus of Como evolves through artisanal excellence, Italian finesse, and Indian heritage. With luxury apparel, fragrances, and décor, the brand emphasizes inclusivity and sustainability. Strategic celebrity collaborations, influencer campaigns, and bold storytelling cement its presence in India’s competitive luxury market.
The Mirage Collection mirrors twilight’s mystique—genderless elegance, warm tones, aromatic notes, and Indo-Italian harmony. It redefines luxury as a multisensory journey, where every piece tells a story and inclusivity meets sophistication through the fusion of craftsmanship, culture, and couture philosophy.
