Year
2023
Client
ITC Limited
Category
Branding & Packaging
Product Duration
2 Weeks
India’s kids’ food and beverage market is booming, expected to hit $12.3 billion by 2028. Health-conscious parents seek nutritious, tasty options. B-Natural fills this gap with a fun, mango-based drink supported by a cool mascot and clean ingredient messaging.
Aamango’s packaging features rounded fonts, bright mango tones, and tactile appeal. Designed to pop on shelves, the playful visual language combines childlike wonder with clean, natural cues to create trust and instant recognition among both kids and caregivers.
From a doodle to 3D superstar, Aamango embodies vibrant storytelling and cultural charm. Paired with AI-enhanced design and kid-centric branding, the character adds depth, differentiation, and fun—ready to disrupt a market ruled by Frooti, Maaza, and Slice.
Meet Aamango—the cap-wearing, shade-rocking mango from Aamvaadi! He turns every sip into an adventure, making B-Natural a joy ride for kids and a smart choice for parents. His playful backstory and cool attitude drive emotional bonding and brand loyalty.
